Plans for 2017

2017 New Year

First of all I would like to apologise, as I feel like I’ve neglected my blog towards the end of this year, which is such a shame. I love writing and sharing my thoughts with people on internet, so it frustrates me that I can’t keep weekly content coming up on my blog, partly because I work full time and haven’t got a working laptop currently to just sit downstairs and chill.

So the first thing I want to change is activity on here, whether that be more blog posts, features or game reviews. I aim to write at least one post every fortnight hopefully providing I can actually come up with the content ideas. One big change at the start of 2017 for me is going to be fibre optic broadband, so now I’ll have a streaming setup to work with, as I already have the consoles and PC to edit for videos and overlays. I’m really looking forward to getting more stuff up on my Twitch and YouTube. I spent quite a bit of time setting these pages up and designing the graphics to compliment, so it makes sense to use them now. You’ll probably thinking that everyone does streaming and video content now, but this is more for myself, as I’ve wanted to do it for years but never had the internet at both my parents and now my own place.

Another change I want to implement in 2017 is more work with other websites, people and companies to build my own reputation up. I already established a few relationships in the games industry, but I want to further add to that and build Complete Xbox even more in 2017. More exclusives and giveaways where I can achieve that.

If you have any suggestions on what to improve on in 2017, then please do let me know down in the comments below, as I’m happy to take on your feedback.

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YouTube Gaming – Competition arrives for Twitch at last

YouTube Gaming

Competition drives success out of companies, especially when they know they’re not the only ones in the market and they need to innovate in order to compete with one another. That’s not to say Twitch hasn’t done that over the past few years, as the platform has over 11,000 partnered streams and over 1 million broadcasters on its platform, but YouTube Gaming will be looking to steal over some of those gamers today with its launch.

So what does YouTube Gaming have that Twitch doesn’t? For starters it has a DVR Mode allowing broadcasters to rewind their stream for the past four hours. Most Twitch broadcasters also upload highlights from their streams straight to YouTube, by being apart of the same platform, YouTube Gaming will make that process quicker and when everything is under one roof it’s a lot easier.

It will also launch a Companion app for mobile, so you can access live streams on the move. I’ve seen quite a lot of people in cafés and on the train watching live videos on Twitch, so it’s crucial that this is included.

There will also be a subscribe button separate to your YouTube channel, so it’s almost like an entire new page, except you’ll be able to display your YouTube videos on your channel too. YouTube could be onto a winner with keeping videos and live streams in one place, as everyone uses YouTube video.

I like the idea of YouTube gaming, but it will all come down to support in the end. Do gamers really want another streaming platform right now? I’ll be checking it out later today.

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The YouTube culture

Ever since I started following the YouTube culture, I’ve grown ever more interested in becoming involved myself. Many of the broadcasters these days feel like a friend, as they share just about their whole life with you via social media such as Twitter and Instagram. I woke up this morning and went over to Snapchat to find out that Syndicate had a Swegway and was perfecting his coordination on it. It’s pretty amazing actually to think that before we never knew anything about celebrities until it was in the newspaper, but now we can open our phone and see Calvin Harris chilling in the pool.

YouTube stars are nearing the scale of celebrities like Tom Cruise these days, with many having a following all around the world. As a part of the job, it’s common for YouTubers to travel between countries for various promotions. It’s a strange feeling to know someone so well without ever even meeting them, but that’s the connection I feel with many YouTubers.

I try to keep my subscriptions fresh by keeping a lookout for new talent and I always find myself moving away from one channel and coming back at a later time. Some channels definitely go stale, which is why as a full time job, it’s their role to come up with new ideas and play new titles of interest. I have to admit that I do get bored after a while if the YouTuber plays the same title in every video.

The YouTube celebrity status is just about on par with standard celebrities now, with female YouTube star “Zoella” recently appearing in a series of TV shows. It also appears that a lot of companies are jumping on the bandwagon and using video creators to promote content. I recently saw Ant-Man team up with Joe Weller in an endurance challenge, which was pretty interesting. The video itself was pretty tedious to be honest, but it’s nice to see broadcasters being given the chance to work with some exciting projects.

You may remember a while back from KSI starred on BT Sports in a segment where footballers play FIFA against him. This is just one example of the many opportunities presented to successful YouTubers. It’s something I’ve dreamed about and whether or not that will happen, only time will time.

It’s safe to say all of this success does take a lot of time and originality. Now, with so many people doing the same thing, it’s hard to stand out in the crowd on YouTube. It’s often about who you know and whether you can make something work. Many YouTubers are now establishing squads with other YouTubers to promote their content more. Having the support of others often makes the video more comical, as you have more personalities within the video.

 

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The shift towards Twitch and YouTube

twitchA year or so ago you’d probably expect to find that all the exclusive and early hands-on content was gifted to media websites like IGN, Gamespot and Eurogamer. But, when you look at where we are today, we’ve seen a complete switch up in how review copies and exclusive access is given out.

Continue reading “The shift towards Twitch and YouTube”

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YouTube – Business as usual

I remember a few years ago when YouTube used to only focus on publishing user-created videos without all of these advertisements at the start of videos and copyright infringements for the use of music. How times have changed, which has seen YouTube evolve from being a community-run website to a commercial market for companies.

If I wanted to quickly load up a the latest official Example music video, I’ll more than likely be greeted by a quick advertisement, which may seem painless, but more than often I tend to watch more than one video in a row. That means I’ve got to sit and watch through more than one advertisement video, which I’m not really interested in. If the advertisement is over 30 seconds you can skip it, but sometimes there are health and safety advice adverts such as drink driving which can’t be skipped for obvious reasons.

YouTube obviously realised there was a potential to make money from advertisements and they appear to favour them over their loyal users, which is disappointing.

Saying that though, I know a number of people who actually make money from broadcasting their own videos on YouTube, through sponsorship from companies such as Machinima and Sony. I think the idea is great and it’s a really good way to make some extra cash from something you enjoy doing, but YouTube doesn’t reward this themselves.

What I’m trying to get at is that YouTube seem to promote everything today and concentrate less on their users and viewers. I wouldn’t really say I’m against YouTube and the way its service is delivered to us as viewers. Actually, I would say I’m a big YouTube fan, since I watch far too many videos on a daily basis. The service needs improving and I feel they need to create a stronger community, rather than generating money in their own pockets from advertisement deals.

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